Hi, I'm Rob

Your local mortgage adviser in Alsager

I first qualified as a mortgage adviser back in 2003, at the age of 21. Since then, I've spent over two decades working across every corner of the mortgage industry — as an independent broker, within estate agents throughout Cheshire and Staffordshire, and even directly for one of the UK's largest lenders.

Rob Davies, Mortgage Broker in Alsager, at Home Coffee & Studio

That breadth of experience taught me how the industry works from every angle. I've seen the good, the not-so-good, and everything in between. Most importantly, I've learned what really matters to people going through the mortgage process — and it's not being treated as just another application.

Rob Davies listening thoughtfully - counselling-trained mortgage adviser

A Different Perspective

During my career, I took a break from mortgages to study for a degree in counselling skills. It might seem like an unusual detour, but it's given me something invaluable: the ability to truly listen, to understand the anxiety that house buying can cause, and to support clients through what can feel like an overwhelming process.

Active listening. Understanding that finance and house buying can cause real stress and anxiety. Recognising that the process itself — and all the jargon — doesn't help. Stepping away from the industry for a while allowed me to view it from the outside in, and when I came back, I was determined to do things differently.

Out and About

It's nice to get out and meet clients in Alsager.

Coming Home to Alsager

I was born in Alsager. I went to Highfields Primary School, then Alsager School and sixth form. I've watched this place grow from what we used to call "the village" into the thriving town it is today. I've seen families move here from Crewe, Sandbach, and beyond, drawn by the community spirit that makes Alsager special.

When the opportunity came to start Lynton Mortgages, it meant I could finally bring two decades of experience home. Being self-employed means my focus is entirely on my clients — supporting them through the process, at their pace, in a way that works for them.

Rob Davies sitting outside The Lodge pub in Alsager - local mortgage broker

Why "Lynton"?

Choosing a name was harder than I expected. In the end, I settled on Lynton — a name Alsager residents might recognise from Lynton Place, just off Sandbach Road. While I have no direct connection to that street, it's synonymous with Alsager. It felt right to choose something rooted in the town I call home.

Rob Davies smiling warmly during a client meeting - friendly mortgage advice

Supporting Everyone

One thing I'm particularly keen on is making sure my service works for everyone — including those who are neurodiverse. The mortgage process involves a lot of information, paperwork, and waiting. I've designed my systems and communication style to be as clear and supportive as possible, breaking things down into manageable steps rather than overwhelming people with everything at once.

You'll Probably See Me Around

When I'm not helping people with mortgages, you'll likely find me at The Lodge enjoying a real ale at the weekend, or down at the Hub watching my son Ashton and his AFC Alsager team play football. That's the thing about being a local adviser — I'm part of this community, not just working in it.

Google Reviews

"We had a great experience with Rob. He was very helpful, quick to respond and consistently professional. Rob supported us every step of the way and made the whole process much easier than we expected. We would highly recommend Lynton Mortgages for a stress-free service!"

Eddie Woodward

Google ReviewMarch 2025

Let's Have a Chat

I'm always happy to meet for a coffee in Alsager, or we can chat over the phone, WhatsApp, or Zoom — whatever works for you.

Evening and weekend appointments available.

Get in Touch
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