Mortgage adviser vs broker — what's the difference?

The quick answer

In everyday conversation, "mortgage adviser" and "mortgage broker" mean the same thing — someone who helps you find and arrange a mortgage. Both are regulated by the FCA. Both have a legal duty to recommend suitable products.

The distinction only really matters when you look at what type of adviser or broker you're dealing with. That's where it gets interesting.

The types that actually matter

Forget the job title — what matters is how their lender panel works and whether the service is suitable for you. There are three broad arrangements:

Where estate agents fit in

Estate agents' in-house mortgage advisers may be tied or multi-tied. They may recommend from a limited panel and may charge fees. You are under no obligation to use them, so it is sensible to ask how their service works, what it costs and whether it is suitable for your circumstances.

What should you actually look for?

Forget the job title. Here's what matters:

• How does their lender panel work? — Ask which lenders are available and how the adviser will assess suitability for your circumstances.
• What do they charge? — Fee-free is available and perfectly good for most cases.
• Are they FCA regulated? — They must be. Check on the FCA register if you're unsure.
• Do they explain things clearly? — If they use jargon or make you feel rushed, find someone else.
• Will they support you through the whole process? — Not just finding the deal, but handling the application, chasing the lender, and being there when things get complicated.

The bottom line

"Adviser" and "broker" are essentially the same thing. What matters is how their lender panel works, what they charge and whether they explain the available options clearly. I work with a comprehensive lender panel, offer fee-free advice for standard cases and support you through the process.